The Blog

The latest #QatarCreates was hosted from 25-31 March, 2022 inviting creative leaders, entrepreneurs and enthusiasts that came together for a full week of events, tours, training & discussion on culture, fashion, art, design and architecture. 

Qatar Creates was hosted this year at the M7 in Msheireb, Qatar’s haven for entrepreneurs and creatives in the fashion & design industries.

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Public Relations and Marketing are two important components of any successful business. While a business's goal is to get more sales and revenue, these two components do not serve a business in the same way. Below you will read the differences between public relations and marketing.

 

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Everyone is familiar with visual creators, those who actually spend a majority of their time behind the lens, creating content magic for various clients, magazines, and even directly for influencers themselves. Sometimes choosing which photographer or videographer to work with can be a hit or miss, but when you do find your favorite visual creator then the possibilities of creating amazing content are endless!

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We all love a good shopping pop-up. Its limited time span combines just the right amount of excitement coupled with a “miss-it-miss-out” social anxiety that gets shoppers through the doors.
If you are interested in heading to the most relevant pop-up this Ramadan season, then Harvey Nichols is the place to find the latest stylish collections from nearly 30 local brands

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Color psychology studies the impact of different colors and tones on the human mind, and how the use of particular colors evoke a certain response. We have all heard the phrase “First impressions never lie” and color plays a significant role in that first impression, and this key fact is widely used by successful content creators. Knowing which colors, tints, hues, and shades to use to evoke certain emotions which subsequently leads to actions, is a subtle yet powerful tool to implement. 

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Dana Al Fardan, one of the Middle East's most prominent contemporary composers, is currently in the depths of completing work on her second major stage musical titled Rumi: The Musical’. The show will feature the West End star and writing partner, Nadim Naaman, as well as the Broadway star, Ramin Karimloo. ‘Rumi’ is based on Evren Sharma's story of 13th-century philosopher and poet Rumi. The musical has been a labor of love, with recording taking place between London and Doha during the height of the Covid-19 pandemic. 

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Cinematic creatives make use of their ability to to inspire emotions through a particular narrative 

We have compiled a list of the most impactful cinematic creatives in Qatar. These creatives have pushed the boundaries of the norm to create truly unique masterpieces that will take you on a visual journey.

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We have all been hearing about entrepreneurs and artists selling works of art for multi millions via NFTs. Any innovation in blockchain tech gets everybody excited but this has left a majority of us confused. We looked at all the information there is regarding NFTs and have simplified it for our readers.

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The Qatar Economic Forum, Powered by Bloomberg has just concluded and many attendees have come out feeling inspired with the prospect of great opportunities that will have a positive impact on the global economic landscape through the lens of the Middle East. The forum was hosted in Doha due to Qatar’s ability to link Asia with Africa and beyond, along with the country’s position as an innovator in revolutionary energy technologies and being home to the 2022 FIFA World Cup.

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An image consultant is a marketing guru for your image; the way you dress, the way you carry yourself, how you communicate in person, and also your digital presence. While the stylist is the person who combines the best of new trends with the personal style of the individual, incorporated to a suited budget and tailored to meet the client’s end goal. 

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Social Media presence has become a requirement for any successful brand. Continuous studies have shown the social media is one of the leading factors in influencing consumer decision making. Brands have understood that harnessing the power of social media can improve awareness which in turn results in higher engagement. The upward cycle of social media influence continues to improve itself. However, in this saturated world of social media, how does one stand out and grab the attention of a viewer? 

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“The new logo has a heavier, bold look with a geometric sans-serif treatment.” This is how Bloomberg has described the new Burberry Logo. However, this could actually be describing any number of recent logos – from Balenciaga and Berluti to Saint Laurent and Rimowa. Due to the latest trend in branding, or better yet, “blanding”.

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Social media is one of the most profitable marketing channels (if used correctly). It’s an excellent way to build brand awareness, connect with existing customers, and generate new leads to fill your funnel. But we already know that at Creatives Amplified we have compiled and recommended the most ideal social media platform that would be effective for your type of business. We have considered platforms that are effective geographically and demographically.

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For the first time in the Middle East, the House of Dior reveals a retrospective dedicated to its exceptional heritage. The retrospective features a selection of pieces that have never been seen before, including ensembles and outfits from the private collection of Her Highness Sheikha Moza bint Nasser.

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We’ve all looked ourselves up on Google, whether it’s for work, education or just looking at how you appear on search engines. Personal branding is people’s perception of you or in other words your reputation. It is the appearance you display in your life towards the people in it, and the impact this has, both inside and outside your career. Your personal brand defines your brand identity and helps provide the following benefits. 

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Technology is always advancing and through it so is marketing. The evolution of the Metaverse is the latest development in the world of technology, and this will revolutionize the marketing & visual media industry. 

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In late 2021, Instagram rolled out testing of its brand-new feature “Collabs” in selected territories. It was received positively and has since become one of the most widely-used features, allowing users to co-author the same Instagram feed post or reels – opening a whole new way for accounts to reach new audiences.

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